| Residential Marketing Plan The world is changing fast and real estate marketing needs to keep pace. The days of simply placing a sign in the front yard and an occasional ad in the local paper are long gone. Today's buyers are a fast moving group and are daily bombarded with competition for their attention. My job is to figure out how to best grab their attention long enough to focus on your property. From technology of a 360 degree Virtual Tour to a dedicated website for your home, I think you will agree that we are covering new ground here. My goal is to attract attention to your home, to bring you the best buyers and the most dollars in the fastest amount of time. |
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| The MLS Your property is immediately sent to not just one MLS but TWO! I am a member of the Rockford Area MLS as well as the MLS of Northern Illinois. It is distributed the following morning and appears on all Realtors computers. There are no 2, 3 or 4 day delays to keep your property listing "In House". Your needs are best served by immediate WIDE exposure. |
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| Multiple Photos Currently our Multiple Listing System gives all Realtors the option of adding extra photos of each home. These extra photos allow buyers to go through your home at their Realtors desk. Less than 30% of all Northern Illinois Realtors are taking advantage of this extra marketing tool. |
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| Broker Tours Taking advantange of weekly Realtor tours is an intregal part of my marketing program. To encourage attendance at yours, we email out the night before a full color photo spread of your home to all Realtors in the area. We have found that this dramatically improves the number of Realtors that come through your property on that tour! |
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| Feature Sheets Full color information sheets will be made available to each person visiting your home. this makes your home stand out. Once the potential buyers return to their home it is easy for them to recall in detail your home because they have the basic information and photos to help them clearly remember YOUR home. |
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| The Web Recent statistics prove that more than half of all home buyers now do their exploration on the web. I make sure that your home is listed on all the top sites. Realtor.com has the largest number of hits of any real estate site. Your home will be a featured listing on Realtor.com with multiple photos and gleaming headlines. I also have my own web site, RE/MAX of Northern Illinois and RE/MAX international both have their sites which feature your home. Other sites include Yahoo real estate, oodle, and trulia. |
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| Virtual Tours A process in web technology allows us to take clients on a panoramic tour of your home. I have the equipment which allows us to take 360 degree wrap around photos inside and/or outside of your home for my web site viewers. |
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| Print Ad's Your property appears in the popular Real Estate Magazine, as well as the Boone County Shopper. No need to rely on the occasional non-photo add so common in the daily newspaper. |
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| Home Warranty The American Home Shield Warranty Program has been around a while and RE/MAX is an authorized agency, which lets a buyer know that this home has a one year warranty on the major systems. The idea is not new, but few Realtors market it. |
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| The RE/MAX Team Our RE/MAX international recognition and web access is incredible. I'll have 120,000 agents worldwide looking for a buyer on your home just from RE/MAX alone! No other agency can offer that. |
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| Your own Website Not only will your property be displayed on all the top sites on the web, you'll have your own too! Your site, which will be www. youraddress .com is a place for buyers to come and look at your property and your property alone. With additional photos available, school and neighborhood links, buyers can dig even deeper to see if your house is their next home. |
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